Demand generation should be applied in e-commerce at multiple stages to maximize effectiveness. It is crucial when launching new products to create awareness and interest among potential customers. Additionally, demand generation plays a key role during seasonal sales or special promotions to boost traffic and conversions. It is also important when entering new markets to educate consumers about the brand and build trust. Implementing demand generation continuously helps maintain customer engagement and drives long-term growth. Overall, the strategy should be integrated early and sustained throughout the customer journey to ensure a steady flow of qualified leads and sales.