Subscription marketing in digital marketing carries several risks that businesses should consider. One major risk is customer churn, which occurs when subscribers cancel their plans, leading to revenue loss. Additionally, there is a risk of data security breaches, as managing personal and payment information increases vulnerability to cyber attacks. Another challenge is subscription fatigue, where customers feel overwhelmed by too many recurring payments, causing dissatisfaction and cancellations. Furthermore, complexity in managing subscriptions can result in billing errors and poor customer experience. Finally, regulatory compliance risks must be addressed, especially with laws like GDPR affecting how businesses handle subscriber data.