Affiliate marketing in digital marketing involves several key risks that businesses must consider. One major risk is fraudulent activities, such as affiliates using fake leads or click fraud to generate commissions. Additionally, there is the risk of brand reputation damage if affiliates promote products inappropriately or use unethical tactics. Compliance issues can also arise, especially if affiliates fail to adhere to legal regulations or platform policies. Moreover, lack of control over affiliates' marketing strategies may lead to inconsistent messaging. Finally, the potential for financial loss exists if affiliate programs are not properly managed or optimized.