Tracking user-generated content (UGC) in e-commerce involves several key metrics to gauge its impact and effectiveness. Engagement metrics are crucial, including likes, shares, comments, and saves on social media or product pages, indicating user interaction. Furthermore, conversion rates directly measure how UGC influences purchasing decisions, often comparing sales for products with and without user contributions. Reach and impressions quantify the visibility of UGC, while sentiment analysis assesses the overall tone and perception of the brand through reviews and comments. Volume of submissions, such as the number of reviews, photos, or videos, provides insight into the community's willingness to contribute. Ultimately, UGC-attributed revenue and return on investment (ROI) demonstrate the direct financial value derived from this authentic content. More details: https://www.nurenergie.com/modules/babel/redirect.php?newlang=fr_FR&newurl=https://infoguide.com.ua