Tracking real-time bidding in SaaS platforms involves several critical metrics to optimize performance and ROI. Key indicators include the bid win rate, revealing the percentage of auctions successfully secured, and total ad spend, which directly measures expenditure. Engagement is monitored via Click-Through Rate (CTR) and conversion-focused metrics like Cost Per Acquisition (CPA) or Return On Ad Spend (ROAS), directly linking spend to business outcomes. Operational efficiency is also crucial, tracked by bid request latency, ensuring swift participation in auctions. Furthermore, platforms monitor: