Tracking customer journey mapping in e-commerce relies on a diverse set of metrics across various stages. During the discovery and awareness phase, key metrics include organic search traffic, social media engagement, and paid ad impressions and clicks, indicating initial customer reach. For the consideration stage, businesses monitor bounce rate, pages per session, time on site, and product page views to gauge user interest and engagement. The crucial conversion stage is measured by the conversion rate, checkout abandonment rate, and average order value (AOV), reflecting purchase efficiency. Post-purchase metrics, vital for loyalty and retention, encompass customer lifetime value (CLV), repeat purchase rate, and Net Promoter Score (NPS). These metrics, when analyzed holistically, reveal critical insights into customer behavior, allowing for optimization of touchpoints and overall journey improvement. More details: https://forums.mesamundi.com/proxy.php?link=https://infoguide.com.ua/