Organic traffic plays a crucial role in driving growth in B2C marketing by attracting potential customers without paid advertising. It enhances brand visibility and builds trust and credibility through valuable and relevant content. By increasing website engagement and lowering acquisition costs, organic traffic helps create sustainable growth. Additionally, it supports long-term customer relationships by consistently drawing in a targeted audience through SEO and content marketing strategies. This leads to improved conversion rates and higher return on investment over time, making it an essential component of any successful B2C marketing plan.